Advent of Marketing

25 days of marketing challenges

Daily Marketing Challenges for Founders

Ship one marketing task each day throughout December. Build your audience, get users, and learn to promote your app without a marketing team.

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Day 1
Write Your First Tweet
Write a tweet about what you're building. Don't post it yet - just write it down. Share the tweet text as proof. This helps you practice talking about your product.
Day 2
Post on Social Media
Take that tweet from yesterday (or write a new one) and actually post it. Share a link to the post as proof. The first one is always the hardest!
Day 3
Join a Community
Find and join one online community where your target users hang out (Reddit, Discord, Slack, forum). Introduce yourself. Share a screenshot of your intro as proof.
Day 4
Write Your Elevator Pitch
Write a 2-3 sentence description of your app that anyone can understand. Post it and get feedback from the community. Share your pitch as proof.
Day 5
Share Your Why
Post about why you're building this product. What problem does it solve for you? Share the post link as proof. Authenticity resonates with people.
Day 6
Create a Simple Demo
Record a quick 30-second screen recording showing your app in action. Post it somewhere (Twitter, YouTube, etc). Share the link as proof.
Day 7
Engage with Your Niche
Find and genuinely reply to 5 posts/comments related to your product's niche. Be helpful, not salesy. Share screenshots of your helpful replies as proof.
Day 8
Share a Development Update
Post about something you're working on or just shipped. Include a screenshot or gif. Share the post link as proof. Build in public!
Day 9
List Your Features
Write down the top 3 features of your app and why each matters. Post this somewhere and share the link as proof. Clarity helps you sell.
Day 10
Ship Your Landing Page
Create or update your landing page with a clear headline, benefits, and call-to-action. Share the URL as proof. Keep it simple!
Day 11
Get Your First Beta User
Find ONE person who will try your product and give feedback. Could be a friend, colleague, or community member. Share how you found them as proof.
Day 12
Write Your First Blog Post
Write a blog post about your journey, a lesson learned, or a feature deep-dive. Post it anywhere (Medium, Dev.to, your blog). Share the link as proof.
Day 13
Create Social Proof
Screenshot a positive comment, message, or piece of feedback about your product. Share it publicly with context. Share the post link as proof.
Fresh Off the Press 🔥
See what awesome founders are building and sharing
Day 3•Join a Community
@user_f15899ca

I joined illuminati group

Dec 4, 5:52 PM

Day 3•Join a Community
@thoughtlesslabs

I joined the x Community Bootstrapped Startup Founders https://x.com/i/communities/1725580569633829064

Check it out

Dec 3, 5:06 PM

Day 2•Post on Social Media
@thoughtlesslabs

Posted my tweet about marketing!

Check it out

Dec 2, 5:49 PM

Day 1•Write Your First Tweet
@thoughtlesslabs

Decided to quickly vibe code up an Advent of Marketing for founders. You already know the concept, but the idea here is to focus on one thing each day that you can use to promote what you are building. http://advent-of-marketing.vercel.app

Check it out

Dec 1, 10:02 PM